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Internet Marketing Reference Book Reviews II

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Conventional marketers were met with a challenge during the first decade of the new millennium. As the online world began to take over the retail world, and people began to migrate to social media websites, it became evident that direct and offline marketing budgets would slowly begin to take a back seat to online marketing and interactive content that is fed to users, including online video, press releases and blogs. In order to handle these changes, marketing experts have had to consult with leaders in online marketing, and the best way to do that is through some of the content that they write for others to see. If you’re still getting caught up in the world of online marketing, here’s a few books you can read to wrap your head around a new form of marketing.

The New Rules of Marketing and PR by David Scott

Take your marketing efforts back to basics with David Scott’s new book. The New Rules of Marketing and PR offers valuable insight into online strategies that you may not be completely privy to. From social media to blogging, news releases to video, this book has sold more than 250 million copies in the time that it has been out, and is sure to give you valuable tactics that you can put into play almost immediately. Without getting too complex, this book offers tips and tricks for creating buzz around your brand on the various online channels that available to you as well as the audience you’re targeting.

Duct Tape Marketing by Jantsch

So the saying goes, “Duct tape fixes everything.” Most likely, if you have a small business, your online marketing efforts are broken, and could use a little fixer upper. Small business owners should give certainly give this book a read and learn some simple mindsets that can help improve your online marketing strategy.  Far too often, small businesses look for solutions that will work quickly, when they should be looking for ways to guarantee the longevity of their business’ life. If you’re serious about your small business standing up to the big boys, give this book a good read.

The Dip by Seth Godin

If you’ve been working on new online marketing efforts that haven’t gone so well lately, you’ve more than likely considered giving up and going in a new direction. Unfortunately, this often turns out to be a story about a skipping record. One effort after another, you constantly see setbacks in new ideas for online marketing. The Dip is meant to encourage you to power through the trials and tribulations of getting an online marketing effort up and running. No one has had a smooth site launch, or a quick Facebook page launch…no one. Let this book help you get through the feeling of failure that comes with the usually long-winded online marketing efforts.

Your business needs to succeed online if it’s going to succeed at all. Take care to read a couple of the books that we present to you.

Internet Marketing Reference Book Reviews

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If you’ve spent hundreds or even thousands of dollars on your website, you aren’t just going to take things for granted and hope that it works. As your business begins to grow with its online presence, you want to embrace the momentum that you’ve gained off of launching a new website by pushing it harder for further success with your brand. While the big businesses have the dollars and resources to get this done by someone who knows exactly what they’re doing, you may be faced with questions as to how to make your site perform better, drive more traffic, better engage users, and especially, add to your bottom line. There are several books published by well known internet marketing gurus for you to review, here’s a few to help keep things going.

Always Be Testing: The Complete Guide To Google Website Optimizer

While you may have heard of Google’s Website Optimizer tool, you probably don’t have the first clue what A/B testing is. The only true way to tell what layout of a website works better for your target audience is by testing variations of it. Bryan Eisenberg, a NYT bestselling author and online marketing guru shows you exactly how you can benefit from Google Website Optimizer and how you can swift action to improve the performance on your website.

SEO Secrets by Danny Dover

Search engine optimization is the key to driving new customers to your brand (outside of social media of course). If your site doesn’t rank for keywords that are relevant to your business, you’ll have a tough time improving your bottom line. SEO isn’t just about stuffing a bunch of keywords into your website and hoping for the best, but about several tactics that come together to turn your website into a powerhouse for organic rankings. In this book, Danny Dover walks you through several different types of search engine optimization, and the various strategies you can implement almost immediately to help your website rank higher and drive more new visitors to your website.

Don’t Make Me Think by Steve Krug

Do you suffer from high bounce rates on your website? User-experience, or usability of a website is a very touchy subject that’s easy to screw up. Though your site may look nice, you need to realize that there are little things that can irk visitors on your site. Being that there is most likely a resource for the product or service that you offer elsewhere, new visitors are more than happy to turn a blind eye to your site the minute they feel uncomfortable. Steve Krug’s Don’t Make Me Think talks about how you can work to improve your site’s user experience through both simple and advanced techniques, which helps keep users on your site longer, and hopefully turns into a higher conversion rate for you.

We’ll cover lots more books that are useful to any website owner in another article, but for now, these three should be more than enough to keep you busy for quite some time.

Social Media Jargon

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Social Media Jargon

Learning about social media can be difficult enough when you already have an idea what the industry buzz words mean,  but it’s even more difficult when you don’t.  Have a read through our quick guide and definitions to make sure your social media expert isn’t talking over your head the next time you meet.

Blog – is a website that consists mainly of entries or posts usually in reverse chronological or “most popular” order. Entries usually consist of commentary, articles, pictures or video. The content is usually very dynamic and the pages allow comments. The idea is to be conversational and generate interaction with website visitors. Blogs are a great method to provide fresh content to your website and keep visitors returning to your website to check for new articles/posts.

Channels – are websites, blogs, social networks or threads that have people. Any portal where you engage your market is a channel e.g. Twitter, Facebook, forums etc.

Collective Intelligence – is also referred to as the “wisdom of the crowd”. Social media practitioners believe in the power of groups of people (the crowd or the “tribe”) to create better products, to have greater market reach or to define needs and wants.

Content management systems – are programs or services online that help you create blogs and websites using pre-existing templates and codes. They are used to shorten the time used to code sites from scratch. Popular examples include www.wordpress.org, www.joomla.com and www.tumblr.com

Engagement – is usually contrasted with marketing. Engagement is simply participation or initiation of conversations online through various channels such as www.twitter.com or www.facebook.com. It is used to contrast marketing as social media practitioners find traditional marketing as very one-sided i.e. a message is blasted to the consumer. Of course, a more holistic understanding of marketing will profess a great appreciation for conversation and engagement.

Forums – are websites that contain discussion threads. Someone starts a thread and people reply. The discussions then becomes part of the site until the forum admin removes them or the website is closed down.

Micro-blogging – is a form of blogging that includes only short bursts of contents. Two of the most popular micro-blogging sites are www.twitter.com which sends 140 character tweets and www.tumblr.com which is primarily used to blog pictures or .gif files with 1 or 2 sentence descriptions. www.plurk.com is also a micro-blogging website.

Platform – is a framework in which certain tools are used. Platform examples include mobile, forums, software, a wiki or a blog.

Podcasts – are video or audio streams uploaded by an individual or a business entity. They can be live like television or radio show on the internet or simply viewable through a blog or Youtube channel.

RSS – is a feed system usually used in blogs, news articles and other often updated content channels. You subscribe to the RSS option of a blog and receive feeds of the featured content in your email or another platform.

Social Bookmarking – is similar to the “favorite” option in your internet browser but is shared over the internet. Some social bookmarking sites such as www.reddit.com are used to bookmark the most popular web pages on the internet.

Social Media – are any media that is shared or interactive. They are usually used to converse, share content and links and publish content. Facebook, Twitter, email, forums and blogs are all forms of social media. If the content is primarily user-generated, it is likely a form of social media.

Tags – are informal categorizing tools used for blogs, social bookmarks and other content on the internet. They are usually one-word descriptions of the content. Think of them as the web version of an index in the back of a textbook.

Viral Marketing – is marketing that is “self-replicating”. The marketer created the content but uses the “crowd” as the distributors of the content. YouTube popularity usually comes from viral marketing.

Web 2.0 – is a term that usually refers to internet content that is dynamic, shared and collaborated upon. Blogs, social media, RSS, podcasts and wikis are products of web 2.0. The term was coined by O’Reilly media.

Widget – is an application that can be embedded to a blog, mobile application or your own desktop. The plug-in that features the latest tweets and mentions of a blog owner is a widget.