LinkedIn is quickly becoming a very strong social network for all kinds of professionals across many industries. Recruiters use it to find leads to the right candidates to fill job openings in their companies. Conversely, you can be sourced by a recruiter for the job you always wanted. You can use it to both look for leads for your business and to connect with former or current business partners/contacts. You can interact with people in your own industry or even meet professionals in an industry you’re interested in.
- Use your real name. It’s a professional network and using your real name is a professional thing to do. I realize some people have reservations about posting their real names on most social networks but this one’s different. People are looking at your profile to get you as business partners or to work for them. It’s not like they’re looking at your private Facebook pictures.
- Enter all your skills and professional experiences. Since people are looking at your profile for getting business leads, you’ll want to put your best foot forward. Be proud of your tasks and write comprehensively what you’re capable of.
- Upload your resume. Your profile may act much like your resume but some contacts might still prefer having a copy of your curriculum vitae in downloadable document or .pdf format. You want to make it easy for people to give you those sweet sweet offers. Make sure not to include your address or any other sensitive details though since people with paid accounts can access this information without your knowledge.
- Add lots of contacts. You’re on LinkedIn for networking and it’s not like you need to be good friends with everyone you network with anyway. The more contacts you have, the more access you have.
- Join lots of groups. Joining a group gives you access to both people who can prove to be great business leads and insider industry information. Groups let you take part in discussions, ask questions, private message a group member among other perks. Take advantage of this.
- Link your Twitter account. Especially if you have two Twitter accounts (one personal and another for business), LinkedIn will prove to be a great network to expand your business Twitter following. Lots of LinkedIn users share lots of links about industry news and other valuable information.
- Take advantage of the applications. LinkedIn has applications just like Facebook. The difference is that LinkedIn apps are usually geared towards a more professional focus. Instead of Farmville and Sims social for example, LinkedIn has apps such as Polls which is a market research tool.
Harness the power of professional social networking to push your career/business to the next level with LinkedIn!Tags: LinkedIn, social media, social media marketing