SEO Jargon Explained
Terminology across most internet marketing techniques, platforms and coding is usually overlapping. Someone who does web-based and web-related services usually uses industry-terms to describe things on the internet. Whether you’re planning to hire a Search Engine Optimization service-consultant or you want to get into the business, it would be a good idea to be in-the-know on SEO terminology. Here are some of the basic terms:
301 redirect – redirecting a web-address to another web-address. E.g. your old domain is www.example1.com and you have steady traffic already going to that site but you want to market www.example2.com so you direct all traffic from www.example1.com to www.example2.com.
Affiliate marketing – is usually described as selling a company’s product by generating leads to their website. The affiliate marketer is compensated in a variety of ways depending on the amount of leads or buyers generated by the content.
Anchor text – is a text that is clickable and directs to a link. Anchor text tells the search engines what the link is about. A bad example of anchor text use is using something like this:
A good example of anchor text would be something like this:
The second example tells Google and other search engines exactly what that linked content is about. It tells them that URL that link goes to is about internet marketing tips. Chances are very good that link will help me gain traction in the search engines for that term.
Backlinks – are links from another website to your own site.
Blackhat SEO – the use of unacceptable practices to get a better search engine ranking. As with other forms of “gaming the system”, they only last for so long before they are found out by Google and other search engines and then are devalued.
Conversion Rate – the rate at which visitors turn into buyers when they arrive at your website.
CTR (click-through rate) – is a metric used for judging a variety of marketing efforts. CTR is often referenced when we talk about the effectiveness of advertisements, as well as search engine visibility. Click through rate is calculated as follows:
number of clicks/impressions
Google Pagerank™ – a metric used by Google to determine how “important” a certain page is. A higher Pagerank™ is indicative of that web page having higher value to Google in search. Pagerank™ is seldom updated and no longer looked at by SEOs as a metric of significant value.
Google Analytics – when installed on your site, provides visitor data. Used properly, Google Analytics can help make your marketing efforts less of a guessing game.
Keywords – are specific words on a page that are usually the target of your search rankings.
Keyword density – are the number of times a keyword appears in an article or content. It can be measured by simple counting how many times it appeared or dividing the number of times it appeared over the number of total words in the article.
Landing page – is usually sales-heavy and designed to have a “call-to-action. Landing pages are used to help funnel customers through your website.
Linkbait – is content that is relevant and likely to be shared by others to generate inbound links to your website.
Organic Ranking – is simply the ranking of a web page according to a given keyword. Organic searches are the unpaid results that are provided by the search engines during a search query.
Link-building – is the process of generating backlinks to your website.
PPC (pay-per-click) – is a form of advertising where you pay a set fee for every click of your advertisement. Google Adwords and Facebook Adverts are forms of PPC.
SEM (search engine marketing) – refers to the combination of search engine optimization and online marketing efforts.
Static website – is a website that is never or almost never changed. Some corporate websites are like this, especially the very old ones.
White Hat SEO – is the search engine optimization process that does not violate search engine term of service/use.