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Blog Management 101

We’d like to congratulate you on the recent launch of your blog. We have no doubt that your writing is impeccable, and your content will truly be engaging. But have you really taken the time to think about blog management? Do you fully understand what it really takes to not only engage users while they’re on your site, but to get them there in the first place? Blog management is a big undertaking and you should be aware of what’s going to be required of you to have a successful blog before you get in too deep with the content you create for your website.

Blog management is so much more than just creating content. Let’s start with SEO. While several blog platforms come with the capabilities to be SEO friendly, there are several aspects that need to be improved upon. This isn’t to say that the platforms are inadequate, but they try to be as generic as possible to allow users to customize their SEO strategy to their website. You’ll need to customize titles, meta data, and keywords using plugins or extensions to your current template. Make sure to do your research on SEO and get your plugin set up for before doing ANY posts. Get your blog off on the right foot. Additionally, you’ll need to make sure you set up your permalinks properly. Make sure to use keyword friendly URLs. Do you know what that means? Ask us.

Since you most likely, already know what you’re writing about, have you taken the time to think about your site structure and sub categories? That’s right, in order to create content relevant pages within Google’s search results, you’ll most definitely need sub category pages. These are essentially aggregated posts listed under the same topic. These may not seem like much to you, but your content is all summarized over 1 page within each topic, which can prove ridiculously valuable to your organic search rankings and volume. This idea of site structure makes it much easier for search engines to crawl your site and organize your content on your site the way it should be organized on their search engine. Site structure can mean the difference between 100 visits and 1,000 visits, so make sure to put some thought into this.

Are you using images on your blog? If the answer is yes, keep in mind that images can bring your site speed to a crawl. You can’t just grab an image and upload. You need to optimize the image for high resolution and low file size. Then, you’ll need to pop in some SEO related content to that image to draw extra traffic. This can be an extremely tedious task, but once you get the hang of it, you can move a bit faster, and doing so most certainly pays off.

We’re not telling you this to scare you off of making a blog, but we want that blog to be successful almost as much as you do, and we realize what you need to succeed on organic search engines. Give us a ring if you need a hand.


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