The internet is an integral part of each person’s life whether they realize it or not.
Many people sign on to the internet from computers and mobile devices to seek information on products or services before spending any money. What kind of information will they find if your business or service is queried?
Online reputation is a very major part of a business’s existence. Any business that does not have a website might as well close the doors now before being buried by the competition embracing technology. That website is going to become a hub of information on the goods and services being offered. For consumers and search engines to treat that website as the authority it is striving to be, some effort must be put into SEO and social media management.
Do not wait until a bad review pops up before taking action. Inevitably, a sour experience with a customer is going to find its way online. What other information will be found when searching for the company? Will it be a bunch of non-information and the bad review? Will it be a single bad review surrounded by good reviews and positive interactions?
*Link-Building and Blogging for Authority
A plan of action to begin building one’s reputation on the internet should include several traditional SEO practices. A link-building campaign through article and blog submission is a great cornerstone. A blog is a major fundamental in helping establish an online presence. The company blog needs to be on its website’s domain as it is a source of regularly updating information. By providing regular updates of quality information, the website is demonstrating to users and search engines that the business is providing up-to-date information of quality. Simply posting a website full of information and leaving it there will not draw traffic.
What is so important about being linked to on the internet? Search engines love to see one-way links going to content. It is a major calculating point of determining PageRank. That link signifies the creator found that information useful and relevant enough to create a way for their audience to access it. Those steps are the kind made on a path to building a solid reputation and cementing one’s place in a positive light.
*Social Media for a Human Connection
Social media is another avenue that can be explored to build a positive reputation. Business pages can offer valuable information, tips, tidbits, interact with customers, and show a significant amount of activity. A website is a fairly impersonal place. Most browsers will not view it as anything other than a tool. It is for that reason that so many pictures of laughing, smiling people are found on websites; even if they are not relevant. They serve as a reminder of the human connection. Social media on the other hand, actually lets the business be in touch with their customers or other interested individuals.
*Reputation Building Will Not Wait
Link-building and SEO efforts are not overnight affairs. If you want to steer the kind of information people are finding when they search for your company; start now. Sure, they may find a bad review here and there. But then they will also find other websites citing your work, reviews from satisfied customers, and professional writings that demonstrate the skill and expertise the company brings to the table.
SEO efforts on the internet mirror a train in many ways. Park a truck in front of a stopped train and it will have a difficult time getting moving. Park a truck further down the tracks and the train is going to go straight through it. Momentum is the key for that train just the same as it is for SEO. Building your momentum, authority, and reputation will ensure that a negative review is not in a position to de-rail your business and effort.