If you’ve spent hundreds or even thousands of dollars on your website, you aren’t just going to take things for granted and hope that it works. As your business begins to grow with its online presence, you want to embrace the momentum that you’ve gained off of launching a new website by pushing it harder for further success with your brand. While the big businesses have the dollars and resources to get this done by someone who knows exactly what they’re doing, you may be faced with questions as to how to make your site perform better, drive more traffic, better engage users, and especially, add to your bottom line. There are several books published by well known internet marketing gurus for you to review, here’s a few to help keep things going.
Always Be Testing: The Complete Guide To Google Website Optimizer
While you may have heard of Google’s Website Optimizer tool, you probably don’t have the first clue what A/B testing is. The only true way to tell what layout of a website works better for your target audience is by testing variations of it. Bryan Eisenberg, a NYT bestselling author and online marketing guru shows you exactly how you can benefit from Google Website Optimizer and how you can swift action to improve the performance on your website.
SEO Secrets by Danny Dover
Search engine optimization is the key to driving new customers to your brand (outside of social media of course). If your site doesn’t rank for keywords that are relevant to your business, you’ll have a tough time improving your bottom line. SEO isn’t just about stuffing a bunch of keywords into your website and hoping for the best, but about several tactics that come together to turn your website into a powerhouse for organic rankings. In this book, Danny Dover walks you through several different types of search engine optimization, and the various strategies you can implement almost immediately to help your website rank higher and drive more new visitors to your website.
Don’t Make Me Think by Steve Krug
Do you suffer from high bounce rates on your website? User-experience, or usability of a website is a very touchy subject that’s easy to screw up. Though your site may look nice, you need to realize that there are little things that can irk visitors on your site. Being that there is most likely a resource for the product or service that you offer elsewhere, new visitors are more than happy to turn a blind eye to your site the minute they feel uncomfortable. Steve Krug’s Don’t Make Me Think talks about how you can work to improve your site’s user experience through both simple and advanced techniques, which helps keep users on your site longer, and hopefully turns into a higher conversion rate for you.
We’ll cover lots more books that are useful to any website owner in another article, but for now, these three should be more than enough to keep you busy for quite some time.