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Posts Tagged ‘social media marketing’


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LinkedIn is quickly becoming a very strong social network for all kinds of professionals across many industries. Recruiters use it to find leads to the right candidates to fill job openings in their companies. Conversely, you can be sourced by a recruiter for the job you always wanted. You can use it to both look for leads for your business and to connect with former or current business partners/contacts. You can interact with people in your own industry or even meet professionals in an industry you’re interested in.

LinkedInNow that you have a good idea of what you can use this relatively new social network for (and you’re still interested in signing up), let’s get into some tips so that you get off to the right start.

  1. Use your real name. It’s a professional network and using your real name is a professional thing to do. I realize some people have reservations about posting their real names on most social networks but this one’s different. People are looking at your profile to get you as business partners or to work for them. It’s not like they’re looking at your private Facebook pictures.
  2. Enter all your skills and professional experiences. Since people are looking at your profile for getting business leads, you’ll want to put your best foot forward. Be proud of your tasks and write comprehensively what you’re capable of.
  3. Upload your resume. Your profile may act much like your resume but some contacts might still prefer having a copy of your curriculum vitae in downloadable document or .pdf format. You want to make it easy for people to give you those sweet sweet offers. Make sure not to include your address or any other sensitive details though since people with paid accounts can access this information without your knowledge.
  4. Add lots of contacts. You’re on LinkedIn for networking and it’s not like you need to be good friends with everyone you network with anyway. The more contacts you have, the more access you have.
  5. Join lots of groups. Joining a group gives you access to both people who can prove to be great business leads and insider industry information. Groups let you take part in discussions, ask questions, private message a group member among other perks. Take advantage of this.
  6. Link your Twitter account. Especially if you have two Twitter accounts (one personal and another for business), LinkedIn will prove to be a great network to expand your business Twitter following. Lots of LinkedIn users share lots of links about industry news and other valuable information.
  7. Take advantage of the applications. LinkedIn has applications just like Facebook. The difference is that LinkedIn apps are usually geared towards a more professional focus. Instead of Farmville and Sims social for example, LinkedIn has apps such as Polls which is a market research tool.

Harness the power of professional social networking to push your career/business to the next level with LinkedIn!

Social Media Jargon

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Social Media Jargon

Learning about social media can be difficult enough when you already have an idea what the industry buzz words mean,  but it’s even more difficult when you don’t.  Have a read through our quick guide and definitions to make sure your social media expert isn’t talking over your head the next time you meet.

Blog – is a website that consists mainly of entries or posts usually in reverse chronological or “most popular” order. Entries usually consist of commentary, articles, pictures or video. The content is usually very dynamic and the pages allow comments. The idea is to be conversational and generate interaction with website visitors. Blogs are a great method to provide fresh content to your website and keep visitors returning to your website to check for new articles/posts.

Channels – are websites, blogs, social networks or threads that have people. Any portal where you engage your market is a channel e.g. Twitter, Facebook, forums etc.

Collective Intelligence – is also referred to as the “wisdom of the crowd”. Social media practitioners believe in the power of groups of people (the crowd or the “tribe”) to create better products, to have greater market reach or to define needs and wants.

Content management systems – are programs or services online that help you create blogs and websites using pre-existing templates and codes. They are used to shorten the time used to code sites from scratch. Popular examples include, and

Engagement – is usually contrasted with marketing. Engagement is simply participation or initiation of conversations online through various channels such as or It is used to contrast marketing as social media practitioners find traditional marketing as very one-sided i.e. a message is blasted to the consumer. Of course, a more holistic understanding of marketing will profess a great appreciation for conversation and engagement.

Forums – are websites that contain discussion threads. Someone starts a thread and people reply. The discussions then becomes part of the site until the forum admin removes them or the website is closed down.

Micro-blogging – is a form of blogging that includes only short bursts of contents. Two of the most popular micro-blogging sites are which sends 140 character tweets and which is primarily used to blog pictures or .gif files with 1 or 2 sentence descriptions. is also a micro-blogging website.

Platform – is a framework in which certain tools are used. Platform examples include mobile, forums, software, a wiki or a blog.

Podcasts – are video or audio streams uploaded by an individual or a business entity. They can be live like television or radio show on the internet or simply viewable through a blog or Youtube channel.

RSS – is a feed system usually used in blogs, news articles and other often updated content channels. You subscribe to the RSS option of a blog and receive feeds of the featured content in your email or another platform.

Social Bookmarking – is similar to the “favorite” option in your internet browser but is shared over the internet. Some social bookmarking sites such as are used to bookmark the most popular web pages on the internet.

Social Media – are any media that is shared or interactive. They are usually used to converse, share content and links and publish content. Facebook, Twitter, email, forums and blogs are all forms of social media. If the content is primarily user-generated, it is likely a form of social media.

Tags – are informal categorizing tools used for blogs, social bookmarks and other content on the internet. They are usually one-word descriptions of the content. Think of them as the web version of an index in the back of a textbook.

Viral Marketing – is marketing that is “self-replicating”. The marketer created the content but uses the “crowd” as the distributors of the content. YouTube popularity usually comes from viral marketing.

Web 2.0 – is a term that usually refers to internet content that is dynamic, shared and collaborated upon. Blogs, social media, RSS, podcasts and wikis are products of web 2.0. The term was coined by O’Reilly media.

Widget – is an application that can be embedded to a blog, mobile application or your own desktop. The plug-in that features the latest tweets and mentions of a blog owner is a widget.